85 percent of the U.S. Internet audience saw an online video in December, according to comScore’s monthly online video report. Together, we watched 38.7 billion videos, averaging 1,150 minutes per viewer. The total number of unique American viewers declined slightly to 181.7 million, down from 182.1 million in November. Of course, with all that video being watched online, there were also a lot of online video ads seen in December.
Americans spent 4.1 billion minutes watching 11.3 billion video ads in December, about 70 per person. Video ads comprised 22.6 percent of all online videos watched last month. Hulu delivered 65 video ads per viewer, the most of any ad property.
The latest numbers also show that Facebook is catching up to Google in the online video arena. The social network has been steadily gaining viewership in the last quarter, and came in second place in December. Facebook logged 58.8 million unique viewers last month, while Google video properties had 153 million uniques.
Source: Videomind Ooyala
By Greg Franzese
